Tim Cook, Category Design

Two goliaths of the tech world now and then, one succeeded, the other did not.

Two Stages of Category Design.

Stage 1: Category Design creates new uncontested market space.
Stage 2: Category Harvesting is the execution, improvement and scaling.

💦 Steve Ballmer was not a great harvester. Tim Cook is.
👓 Is Cook a Category Designer like Jobs?

👓 Nothing tells us he is yet,
but they are two different roles.

I believe the next CEO of Apple will have to be a Category Designer,
🍏 just like Jobs.