Two goliaths of the tech world now and then, one succeeded, the other did not.
Two Stages of Category Design.
Stage 1: Category Design creates new uncontested market space.
Stage 2: Category Harvesting is the execution, improvement and scaling.
š¦Ā Steve Ballmer was not a great harvester. Tim Cook is.
šĀ Is Cook a Category Designer like Jobs?
šĀ Nothing tells us he is yet,
but they are two different roles.
I believe the next CEO of Apple will have to be a Category Designer,
šĀ just like Jobs.
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