https://www.unmakenow.com/wp-content/uploads/2022/06/rodgermartin-Unmake.jpg7001200unmakenow_7vvbsyhttps://www.unmakenow.com/wp-content/uploads/2021/07/image.svgunmakenow_7vvbsy2022-06-13 17:52:082023-03-09 23:12:53The CEOs top challenge – Rodger Martin
https://www.unmakenow.com/wp-content/uploads/2022/06/CEO-Unmake.jpg7001200unmakenow_7vvbsyhttps://www.unmakenow.com/wp-content/uploads/2021/07/image.svgunmakenow_7vvbsy2022-06-10 15:21:372023-03-09 23:11:21The best CEOs pay no attention to competition
https://www.unmakenow.com/wp-content/uploads/2022/05/Febreze-Unmake-.jpg7001200unmakenow_7vvbsyhttps://www.unmakenow.com/wp-content/uploads/2021/07/image.svgunmakenow_7vvbsy2022-05-25 18:32:382022-05-26 09:41:51Febreze, the Category King
https://www.unmakenow.com/wp-content/uploads/2022/05/Baileys-Unmake.jpg7001200unmakenow_7vvbsyhttps://www.unmakenow.com/wp-content/uploads/2021/07/image.svgunmakenow_7vvbsy2022-05-25 14:51:392022-05-26 09:42:53Baileys Irish Cream is a Category King
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Being a better facilitator
Category Design & FrameworksWhat I learned from comedians made me a better facilitator.
– First instincts and second nature.
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Strategy Insight and Category Design
Category Design & FrameworksDiscover the strategy insight I’ve learned from years of workshop experience.
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The CEOs top challenge – Rodger Martin
Category Design & FrameworksRodger Martin says the CEOs top challenge is…
“The pace of innovation is not where it should be in the company”
A problem of their own making, here’s why and the strategy to fix it:
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The best CEOs pay no attention to competition
Category Design & FrameworksCompetition is a hardwired legacy mindset in 99% of companies.
Here’s 3 insights that will reframe your thinking.
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Elon Musk gave away Tesla’s patents.
Category Design & FrameworksElon Musk gave away Tesla’s patents in 2014.
Why did he do it? The category is the strategy.
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Two Stages of Category Design
Category Design & FrameworksTwo goliaths of the tech world now and then, one succeeded, the other did not. Read more
Febreze, the Category King
Category Design & FrameworksFebreze is a Category King. €1 Billion in annual sales. Here’s how they did it Read more
Baileys Irish Cream is a Category King
Category Design & FrameworksBaileys Irish Cream is a category king.
After 5 years it had 75 look-alike competitors at lower prices. This was crucial to its market-share success. Read more