What I learned from comedians made me a better facilitator.
– First instincts and second nature.
Rodger Martin says the CEOs top challenge is…
“The pace of innovation is not where it should be in the company”
A problem of their own making, here’s why and the strategy to fix it:
Competition is a hardwired legacy mindset in 99% of companies.
Here’s 3 insights that will reframe your thinking.
Elon Musk gave away Tesla’s patents in 2014.
Why did he do it? The category is the strategy.
Two goliaths of the tech world now and then, one succeeded, the other did not. Read more
Febreze is a Category King. €1 Billion in annual sales. Here’s how they did it Read more
Baileys Irish Cream is a category king.
After 5 years it had 75 look-alike competitors at lower prices. This was crucial to its market-share success. Read more
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