Working Together

Our projects are short-cycle methods of working. A fast-track way leaders access value where it matters most.

Clarity created, decisions made, priorities determined and concepts brought to life. This saves time, money and risk later on.

The MVC
(Maximin Viable Category)

A strategy to dominate markets, generate user demand and empower talented teams.

Kickstart the process of Category Design with the following steps:

Frame the problem
Category Potential & Discovery (Better vs. Different)
Name the Category
Brainstorm & Name
Claim the transformation/category
Create a Point of View & Roadmap of Team Actions

Make an MVC Inquiry

The BIG problem with
team meetings

Everyone has been to endless unstructured meetings that don’t resolve anything. It’s frustrating!
Teams can struggle for months or even years to get projects started or completed
Remote meetings are growing, creating fatigue and hindering tangible project progress
Managers spend a lot of time preparing for meetings, with less time to get the work done
Talk is abstract, making it difficult for teams to grasp complex problems and challenges

The BIG advantage of
our short-cycle workshops

Built on years of design expertise with certified trainers and researchers
Team exercises combined into effective workshop recipes, committing to the essential
Work towards a common goal, as individuals. No groupthink, no undue influence or bias
Minimised discussions. Allowing the strongest (not the loudest) ideas to surface
When in doubt, we disagree and commit, quickly learning if we’re on track

See the Category Design process in action

A complimentary mini-project is a great way to introduce you and your team to the problem-solving framework.
Align on challenges and create a mass of actionable solutions.

Energised teams doing their most valuable work, in person or remote.

Mini-Project Inquiry

Working Together

The MVC
(Maximin Viable Category)

The BIG problem with
team meetings

The BIG advantage of
our short-cycle workshops

See the Category Design process in action

Want to Know More?

Connect

Social

Working Together

The MVC (Maximin Viable Category)

The BIG problem with team meetings

The BIG advantage ofour short-cycle workshops

See the Category Design process in action

Want to Know More?

Connect

Social

The MVC
(Maximin Viable Category)

The BIG problem with
team meetings

The BIG advantage of
our short-cycle workshops